To prove that you can have a high-end cocktail bar experience wherever you’re enjoying a Cutwater cocktail, we launched Anywhere Bar - the most successful bar that never existed. 

Influencers, food blogs, and local press built hype for a mysterious new bar with amazing cocktails opening in Toronto. A digital ecosystem helped create intrigue around where Anywhere Bar was and who was behind it. 

Our digital ecosystem prompted people to visit our landing page. There, we invited them to join the waitlist for an upcoming grand opening - and a shocking amount of people did.

Once the bar blew up on social, we revealed the truth: Anywhere Bar is wherever you’re enjoying Cutwater. Influencers admitted they weren’t at some trendy bar, they were at home sipping on our bar-quality cocktails. 

We honoured everyone’s spot on the waitlist by sending them an exclusive kit that helped them turn anywhere into Anywhere Bar just by enjoying Cutwater.